The 11th series of Dragons Den opened in August 2013 with approx. 2.95 million viewers, according to DigitalSpy. Many of us settle down on a Sunday night ready to watch an episode, and almost all of us will have said at least once, that will never sell. But what will sell? […]
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It is often true in sales and marketing that it is easier to retain existing customers than attract new ones. Yet in most business plans I have come across, the biggest focus is set on gaining new clients! […]
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For many consumer businesses, Christmas can be a time of intense competition. Whilst we are thinking about presents, food, decorations, trips abroad, even new furniture, big brands are ploughing millions into the marketing of products. […]
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